One Simple Website. A Whole Lot More Inquiries.
How a one-page website helped a family-owned Buffalo screen printer turn more visitors into potential customers.
A Small Website. A Big Difference.
1–2 inquiries per month
1–2 inquiries per week, sometimes daily
Results reported by the business owner after launching the new website.
Decades of Experience, But an Outdated Website
Park Avenue Imprints has been serving Western New York since 1990. With decades of experience in screen printing, embroidery, and custom apparel, they've built a solid reputation for quality work and personal service.
But their old website wasn't doing much to help.
Even with a long history in the community, they were only getting one or two inquiries a month through their website.
The business didn't need more experience or a better reputation. It needed a website that actually reflected both.
That's where Gung Ho Local came in.
A Great Local Business With an Underperforming Website
Most people check out a business online before deciding to call or request a quote. When they land on a website that looks outdated, is difficult to navigate, or doesn't clearly explain what the business offers, it's easy to move on to somebody else.
For Park Avenue Imprints, the goal wasn't to build a massive website with dozens of pages. They simply needed a professional online presence that would show people they're an established, trustworthy local business and make it easier to get in touch.
The goal was simple: Look more professional. Build trust. Get more inquiries.
Keep It Simple. Make It Work.
We built a new one-page website that puts the most important information right in front of potential customers. Instead of making people click around through endless menus to figure out what Park Avenue Imprints does, we brought everything together into one easy-to-navigate page.
A Strong First Impression
Clean, modern design with clear messaging — visitors instantly see a legitimate, established business, not an outdated afterthought.
Reputation Front & Center
Serving Western New York since 1990. That kind of experience builds trust before anyone even picks up the phone.
Services at a Glance
Screen printing, embroidery, and custom apparel — all on one page. No clicking through menus to figure out what they do.
Easy to Get in Touch
Phone number and a simple quote request form right where people look. No hunting, no extra steps — just an easy way to reach out.
No complicated navigation. No unnecessary pages. Just a website built around what customers actually need.
More People Reaching Out
The difference was noticeable.
Before the new website, Park Avenue Imprints was getting just one or two inquiries a month through its site.
After launching the redesigned website, the owner reported getting one or two inquiries every week, and sometimes inquiries every day.
That's a meaningful improvement for a small local business, especially from a website that keeps things simple.
And while we can't attribute every inquiry to one specific design change, the owner's experience shows what can happen when a website does a better job presenting the business and making contact easy.
"I used to get 1-2 contacts a month on my website, now I'm getting 1-2 every week, sometimes every day! This simplified 1 page website was exactly what I needed!"
— Park Avenue Imprints
More Than Just Another Website Project
There's a personal connection behind this project, too.
I've been using Park Avenue Imprints for more than 20 years to print apparel for my own businesses and clients, including the contractors we work with throughout Western New York.
I've seen the quality of their work firsthand and know how much they care about their customers.
So when it came time to help with their website, I wanted to make sure their online presence reflected the kind of business I've known and trusted for all these years.
It's a good reminder that sometimes the best marketing isn't about doing more. It's about doing the important things better.
Printed by Park Avenue Imprints
Custom safety apparel for Redheads Excavation & Concrete
Projects Printed in Western New York
From iconic local festival shirts to community contractor crews and landmark storm apparel.
National Buffalo Wing Festival
Official festival artwork & event apparel
Sahlem's Roofing & Siding
Custom crew apparel & company shirts
Blizzard of 2014 Commemorative
Buffalo, NY landmark community shirts
You Don't Need a Big Website to Make a Big Difference.
A small business doesn't necessarily need 20 pages, expensive SEO campaigns, or complicated technology to improve its online presence.
Sometimes, one well-designed page with the right information, clear messaging, and an easy way to get in touch is exactly what the business needs.
Park Avenue Imprints is a great example.
They already had the experience, the reputation, and the quality work.
We just helped more people see it.
Your Website Doesn't Have to Be Complicated. It Just Has to Work.
Whether you're a contractor, a local service provider, or an established family business, your website should make it easier for customers to find you, trust you, and get in touch.
Start with a simple, professional SmartSite. Add more when your business needs it.
One reliable partner. One website that works for your business.